About Mindcheer
Where mindset meets movement — and confidence becomes a lifestyle.
Mindcheer was founded in 2019 on a simple yet powerful belief: mindset is the true foundation of success, both in sports and in life. What began as a personal journey in cheerleading and coaching has grown into a modern lifestyle brand — blending movement, mindset, and wellness in a way that feels both empowering and elevated.
Today, Mindcheer offers more than coaching. We create experiences — from intimate workshops to wellness pop-ups — designed to inspire courage, clarity, and connection. Our approach merges the athletic discipline of cheer with the timeless pursuit of personal growth, making confidence not just a skill, but a lifestyle.
Our Story
Mindcheer was established in 2019 with a simple yet powerful belief: confidence is the foundation of success, in sports and in life. Founded by Jordan Brown — author of A Mind of Cheer and Elly the Deer Loves to Cheer — Mindcheer was created to empower individuals to dream boldly, set meaningful goals, and develop the mindset and skills to achieve them.
From its roots in cheerleading and personal coaching, Mindcheer has evolved into a wellness and personal development brand — offering events, workshops, products, and coaching experiences that inspire confidence, connection, and growth.
The Mindcheer Philosophy
At the heart of Mindcheer is the philosophy behind A Mind of Cheer — what we practice in cheerleading becomes tools for life. The discipline, teamwork, and perseverance learned on the mat translate into resilience, leadership, and self-belief beyond it.
Every Mindcheer experience is designed to strengthen both body and mind, inspiring participants to approach challenges with courage, positivity, and focus.
My Role as a Cheer Coach
Cheerleading has been a lifelong passion — a sport that first captured my heart as a young athlete and has shaped my life in the most meaningful ways. From game-day thrills to unshakable team bonds, cheer has always been more than a sport; it’s a foundation for confidence, resilience, and joy.
This belief inspired me to write A Mind of Cheer and create Mindcheer. In my coaching, every practice is a chance to strengthen the body and uplift the mind, teaching athletes to face challenges with courage, focus, and positivity.
I blend technical training with mindset coaching so athletes carry the principles of cheer — teamwork, dedication, and resilience — into all areas of life. We celebrate progress as much as perfection, because every step forward builds both skill and self-belief.
What We Offer
- Vision board workshops and guided goal-setting sessions
- Mindcheer planners and personal development tools
- Private cheer coaching for youth and teens
- Wellness pop-up events and community gatherings
Our Values
- Confidence: Helping individuals trust themselves and their abilities
- Community: Creating spaces where people feel supported and inspired
- Wellness: Encouraging balance in mind, body, and spirit
- Growth: Supporting ongoing personal and skill development